Marketing With Custom Lanyards

If you are considering new or different ways to promote your product, brand or service, custom lanyards are an extremely convenient tool for getting a marketing message communicated in a complex media environment whilst at the same time providing a very useful item which is easy to use and highly regarded by most. Lanyards are widespread today, and find use in a variety of situations and environments. they are practical versatile and very affordable for just about every marketing budget, making them more popular every year.

One of the many uses which have caused lanyards to become so popular today is because they are such a convenient way to meet the need for security. Many businesses and organizations are now demanding that their employees carry visible key cards or ID cards while at work. In every environment, custom lanyards offer a simple way to not only carry an ID, but also make it easy to see who has is an employee or partner in the business and who is not. Additionally, custom lanyards offer a clear way to display the company name, logo or message in a modest way which customers will easily notice.

Lanyards are simple but highly versatile tools that can be used for more than just carrying company ID cards. They can be adapted to carry mobile phones, beverages, cameras, keys, USB drives, and many other things things besides. Lanyards are also made in a variety of materials whilst each of them can be used for most purposes, some types of lanyard are preferred for some tasks.

Polyester Lanyards

Polyester has become the most popular material for making custom lanyards, polyester offers a great balance between cost and performance. Polyester lanyards are easy to print on, using the silk-screen printing method, the custom logo, image or message is easily visible.

Nylon Lanyards

Nylon lanyards are also a very popular material for custom printed lanyards, offering a higher quality than polyester, with a smoother finish and brighter colors. Nylon is preferred for displaying complex images and multiple colors.

Tubular Lanyards

Tubular lanyards are the often the most economical choice. The custom message is silk screen printed onto the tube-stitched polyester, tubular lanyards are like large shoelaces, hence they are called tubular.

Woven Lanyards

Woven lanyards provide a high quality product for displaying simple messages. They use the same high-quality materials that polyester lanyards are made from, but instead of printing silk screen, the design and text are woven in thread into the lanyard itself, a similar process to embroidery. Woven lanyards can look great with a simple message.